AI runs on data. Massive, ungodly amounts of data. We're not talking about your standard "big data" pitch deck buzzword here.
Take GPT-4. OpenAI's CEO confirmed they dropped over $100 million training that model on 13 trillion tokens. (Quick primer: tokens are how AI breaks down language into processable chunks, like words or parts of words.)
But here's the thing: it's not just about the GPUs, training runs, or engineering talent. That's half of the story. The other half is the data pipeline.
The Living Data Advantage
While your engineering team scrapes month-old datasets and yesterday's news, Google gets billions of fresh search queries every single day. Real-time user intent. Instant feedback loops. Their models train on what people are thinking about right now, not last quarter.
Meta? Nearly 4 billion users generating content, reactions, and behavioral signals every second. Their AI doesn't just learn from data - it learns from data that didn't exist five minutes ago. Amazon knows what people are buying at this exact moment, tracking purchase patterns as they shift in real-time.
The competitive gap isn't about who can afford more GPUs. It's about who has users creating fresh training data 24/7. That constant flow is what we mean by living data: data that is created, updated, and validated in real time. For many product problems, living data is more valuable than having the largest static dataset.
But Here's What Changes Everything
brezel.ai turns the living web into a product your team can actually use. We provide continuous, structured, and compliant streams of public web data so your models and features train on what is happening now, not last month.
We do the crawling, change detection, extraction, and normalization so you do not need a custom scraping team. Messy pages become clean JSON with timestamps and provenance, delivered via streams, webhooks, or S3 so you can plug data straight into training loops or real-time features.
The outcome is simple: faster model updates, fewer blind spots, and predictable cost. brezel.ai gives startups the same living-data advantage large platforms have always had. If being current is a product requirement, this is how you win.